drinksDrinks Logistics

The Background

In early 2013 a leading UK drinks cash & carry - and potential new client - approached KC Group Shipping following recommendation from a global brewing company seeking our intervention in their goal to establish continued growth within the European markets of The Netherlands.

The Challenge

The initial challenge encountered by the exporter was availability of suitable equipment to transport the high value product underwritten by a HM Customs Duty Bond. The KC logistics consultants immediately met with the exporter to review their current supply chain process and ascertain which areas were productive and which could be realigned. Keys areas for review included;

  • A dedicated HM Customs & Excise Duty Bond with a guarantee exceeding several hundred thousand pounds sterling would be required to facilitate the movement of Duty-Suspended Alcoholic Beverages from UK to mainland Europe
  • Allocation of suitable tautliner trailers and guaranteed daily volume of equipment.
  • Source partners and service providers via our unique "perfect fit program" Flexibility being a key point.
  • It is imperative allocated pick-up times with next day allocated delivery times were strictly adhered to, covering volumes exceeding 10-15 units per day.




The Approach

It was immediately apparent the HM Customs & Excise Duty Bond was the first challenge to be addressed. KC Group Shipping contacted HMRC to commence proceedings and establish a Movement Guarantee on this specific business. Following several meetings with HMRC and KC Group Shipping providing the required financial guarantees, whilst surpassing the exhaustive HMRC approval criteria we secured the Guarantee. This now enabled KC to concentrate on the actual supply chain process.

Following further meetings with the client, KC Consultants began proceedings to establish what would be best way forward for this business. After we had the full picture on client requirements, we commenced proceedings to establish the suitable partners who could provide guaranteed equipment availability (potentially eight to ten per day to The Netherlands). They would also have to be in a position to guarantee trailers arrived at the loading point on time, whilst meeting the allocated "book in" slots at the delivery points. This process was straightforward enough, as our established partnerships with our trailer operators would provide immediate access to an extensive network.

The Results

The client was presented with a complete proposal delivering the required volume of trailers, with a backup plan providing access to additional equipment during peak seasonal periods. Whilst a dedicated account manager and a team of highly experienced operators were allocated to manage this business and exceed the client's expectations. KC Group are now developing a strong partnership with the client and delivering a KPI success rate of over 98%. 

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